Procter & Gamble (P&G) are the world’s largest consumer products company, with an annual turnover of over $68 billion. Traditionally known for soaps and detergents, they now produce a massive range of products in hair care, cosmetics, perfumes, personal hygiene, laundry products, snack food, paper and feminine hygiene – and even pet food.

P&G admit that guinea pigs, rabbits, hamsters, ferrets, rats and mice are among the animals poisoned in their ‘product safety research’, and cats and dogs are used in experiments for their pet foods. P&G are very secretive about their toxicity tests, where chemicals are repeatedly force-fed to animals, rubbed into their raw skin, or dripped into their eyes. Other brutal tests include forcing animals to inhale chemicals or injecting substances up their noses.

Of course P&G realise that the vast majority of people are against animal testing for cosmetics and household cleaning products, so they try to give the impression that they only test on animals as a last resort. This is untrue. A leaked memo revealed that P&G have been lobbying behind the scenes to stop a ban on animal testing for cosmetics within the European Union.

Pledge to boycott P&G here.